“Persona” is the name of our new collection that will be showcased in an exceptional online viewing room experience in which we try to examine the Egyptian Character and its influence on the practice of more than 28 Egyptian Artists showcasing more than 90 Artwork. 

Persona Collection is a curatorial context that is trying to capture the aspect of Egyptian character perceived in Art and creations by Egyptian artists. That could expand to include portraitures of Egyptian characters, Documentation of events, the essence of places, and the nature of landscapes.

Egyptian personality is full of contradictions and variables, which can be said that many of these factors were caused by a succession of civilizations, religions, political and social changes. Resulting from the transformation from one civilization to another

Cultural identity can be defined as a set of moral and aesthetic values, along with common language that binds a society’s members, enabling the same community to build its real character through education, culture, and employment, which in turn affects the world, our role, and image in it. Culture and Arts embody our values and define the basis of the good mental health of a society. These practices build an individual and collective sense of identity and citizenship. It is a kind of thinking/making which enables people to form and develop their identity

The collection includes Artwork by Egyptian Artists from various styles, techniques, and Practical experience. Highlighting how the Egyptian persona could have affected these  Artists in a direct or indirect way. we’re trying also to investigate if the Artist is aware of this influence or it’s just unconscious and hidden.